Conceptually Sound

Exercise 4 has us looking at the concept of conceptual design in contemporary culture. So lets look at the concepts that make the world turn round.

When you look at conceptual design one might think design that crafts a visual metaphor for some idea or other. Alas on the contemporary circuit there is a difference between conceptual art and conceptual design, so the examples we will be looking at will so the differences. The first example is that of contemporary concept art:

This image is art that is made for an up and coming video game. Concept art in this instance is art that is made to keep to the "concept" of a video game or movie. It not so much a design that is suppose to articulate a certain design concept as it is to expand upon a libary imagery that makes up a universe that a motion project is trying to create. Which brings me to the second example:

This is a more traditional art piece titled: "Happiness by disassociation". Its conceptual in that it is a singular piece that tries to create a visual metaphor that communicates a concept that views can intellectually identify with. This still falls under the catagory of conceptual art as opposed to design because it was created to express a emotional paradigm not to serve any other function. Which brings us to the third example:

This is most definitely conceptual design. Its make up is quickly communicates the purpose and function of the company it was made to represent. Where the last example was more esoteric is its execution and function, this logo is non-ambiguios and forms an identifiable symbol for the business it represents.

So calling something conceptual is up for interpretation depending on where and why something is created. Surely all art and design has some degree conceptualization to it but its the difference in functionality and clarity of symbolism that separates art, design and one design from another.